America’s biopharmaceutical companies
ABC needed creative solutions that highlighted the medical breakthroughs they’re discovering every year.
ABC researchers have discovered CAR-T, a new cancer treatment retrains the immune system to attack cancer, HIV/AIDS medications that consolidate 10 daily pills into 1, and viral therapies that use viruses to treat diseases.
Our approach to highlighting their groundbreaking work completely revitalized their digital presence, and National Geographic noticed. They offered to give us space to share our work in the December 2019 The Future of Medicine edition.
The magazine has a global circulation of approximately 6.5 million monthly readers.
Social
TVC
Highlighting important medical breakthroughs and the importance of voting for cures, we concepted, wrote and produced a new campaign for ABC called “Bright Future”. It included a :75, :30, and :15 spot, as well as radio, and a social media campaign. The :30 TVC below is currently running on NBC, MSNBC, CNN, and FOX.