AIRBORNE
Challenge
In the summer of 2019, we began concepting a campaign for Airborne that focused on effectively getting across their competitive advantage (their unique crafted blend) as well as the confidence you get when you know you’re supporting your immune system. By early 2020 we had script approval, a budget, full shooting boards, and a production team itching to make our idea a reality. Nothing was going to stop us from making this campaign short of a once-in-a-millennium tragedy that would reshape the world as we know it.
Process
Cut to 7 months later in an apartment in Brooklyn at 1 am. As everyone knows by now, coordinating anything during the pandemic is a living nightmare. But, through much scrambling, research and safety protocol, we managed to arrange a remote shoot in Prague, a city which at that point was still relatively unscathed by the pandemic.
The shoot started at 1am (7am Prague time) and continued until 9pm the following day. And, thanks to our incredible Praha production team, we managed to pull it all off in a single day of production.