Gun safety alliance
Challenge
The Gun Safety Alliance, a bipartisan gun safety advocacy group, needed new look before the founders delivered a TED talk about their mission.
Process
The site needed a complete do-over including content, UX and design.
I was fortunate enough to be lead copywriter on the new site which included creating new sections, tightening and rewording others, and reorganizing the entire site to make it more cohesive.
Execution
The existing website was full of impactful statistics and useful information, it was just unorganized and hard to follow.
I took what they had and made their mission as clear and streamlined as possible while presenting their devastating data in a manner that would resonate the way it should.
