HEAD & SHOULDERS
Challenge
Head & Shoulders wanted a refresh of their campaign with NFL legends Pat Mahomes and Troy Polamalu, driving home the message that you have to use Head & Shoulders every single wash to stay flake-free.
eXECUTION
In the TVC we introduced the idea of Tiny Troy, who is constantly monitoring your scalp to ensure it’s flake free.
We then carried that concept into the social videos, where we follow the adventures of Tiny Troy and Tiny Pat as they stand guard on your scalp, ever-vigilant of flakes.
Pat Mahomes enjoyed the experience so much, he went on to win multiple Super Bowls afterwards.