Lira Clinical
2013 - 2018
CHALLENGEs
Engage new and existing customers by developing a blog providing fresh and relevant skin care-related content on a regular basis.
Establish a following on Twitter and maintain a steady stream of engaging posts
Provide original copy as well as copy-editing for various promotional material
PROCESS
I created and curated Lira Clinical's official blog, driving traffic to their website and stimulating interest in their various lines of skincare products.
I maintained Lira's Twitter account with regular posts
I provided whatever miscellaneous copy projects they threw my way including product guides, press releases, and product descriptions.
execution
Since the first post, the site has seen a 133% increase in traffic year-over-year and is on track to continue that upward progression in 2019
One of my articles was published in the May 2016 edition of Dermascope magazine
