Machine saver

2016

Challenge

Machine Saver, a vibration detection hardware company, had an issue with conveying exactly what their product does without putting potential clients to sleep. They came to me wanting to make an explainer video that would keep people's attention and accurately convey their product/service.

Process

Using a combination of Photoshop, Final Cut, Audacity, and a program called VideoScribe, I wrote, story-boarded, animated, edited and even provided voice over for their video. It was a really fun and challenging process translating their amazing tech, which is a complex thing to understand as an outsider, into an easily digestible, relatable video.

Execution

The result was the video you see above, which they feature prominently on the front page of their website. They were very happy with the result and use the video often in pitch meetings to convey exactly how their vibration detection technology works.