St. thomas high school

2016

Challenge

St. Thomas High School in Houston, Texas was creating a new website and needed fresh copy. I was hired by KH Studio to manage the new UX copy. 

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Process

Even though St. Thomas has been my high school alma mater's bitter rival since the '60's, when I was offered the job to write the copy for their new website I jumped at the opportunity. 

After all, what's a better writing exercise than making your enemy sound great? 

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Execution

I adopted the somewhat grandiose tone and writing style they wanted for their private school and wrote the vast majority of the copy on the beautifully designed new site. I also wrote extensively about the school's storied history. 

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