St. thomas high school
2016
Challenge
St. Thomas High School in Houston, Texas was creating a new website and needed fresh copy. I was hired by KH Studio to manage the new UX copy.
Process
Even though St. Thomas has been my high school alma mater's bitter rival since the '60's, when I was offered the job to write the copy for their new website I jumped at the opportunity.
After all, what's a better writing exercise than making your enemy sound great?
Execution
I adopted the somewhat grandiose tone and writing style they wanted for their private school and wrote the vast majority of the copy on the beautifully designed new site. I also wrote extensively about the school's storied history.
