Verizon couch cam

Challenge

Since ~95% of any hockey fanbase won’t be able to watch the NHL Playoffs live in the stadium, what if Verizon could connect the fans at home to the live game experience in a fun, engaging way?

eXECUTION

We asked ourselves what about the live game experience is distinct from watching it at home and realized one of the key differences is watching and interacting with the jumbotron.

From there the idea was simple: Let’s use TikTok to get the massive fanbase at home onto the jumbotron to hype the crowd during the playoffs.

We partnered with HockeyTok influencers, Miami Dolphins players, and the Panthers’ social team to send out the call and encourage fans to stitch their videos with how they would hype the crowd on the big screen. The videos got thousands of impressions, submissions started rolling in, and the result speaks for itself: